Success at Haverhill Better Block

Pop up decoratedWhat a whirlwind of an event! MVFC helped with the setup and some event sign painting in the days leading up to the #HaverhillBetterBlock as well as having a terrific group of volunteers work through the day to build our pop up co-op. We had lots of visitors to our store, 43 people signed up for the newsletter and 6 joined the co-op during the event. Yes!

We were grateful for a tarp roof with the rain that poured down from time to time, but nothing dampened the excitement this event brought out in everyone. Our signs were beautifully painted by Jeffrey Morgan, our “departments” were stocked with great product, the “Tasting Corner” was a popular stop for coffee and chocolate provided by Equal Exchange and Cabot Cheese samples.

Our informal survey asking “What is most important to you in a grocery store?” showed that most of our shoppers thought that local food (46%) and low price (35%) were most important while bulk and ready to eat were selected by just 9 and 10% o four “customers” for the day.

John_Swanna_Photo_BoothSocial media was key in promotion and awareness as we added Tweets during planning and developed the #mvfoodcoop with our cool photo booth area.

The sun even made an appearance for for nice photos with our members and a visit by our friends at HC Media.

We met so many people interested in the idea of a co-op and are pleased to welcome those new members. We have a new goal to top 100 members by the Fall. Join us as we Grow the Co-op!

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